Instagram has addressed a longstanding issue that has frustrated users for years: automatic feed refreshing. Moving forward, the app will no longer refresh the feed until users start scrolling, a change that promises to enhance the browsing experience.
Frequent users of Instagram are all too familiar with the problem. You open the app, spot a post that catches your eye, only for it to vanish when the feed updates on its own. This behavior is especially frustrating because Instagram’s search function offers limited support for rediscovering specific content, particularly videos. Once a post disappears, it’s often lost for good.
In an AMA session, Mosseri explained that the feature was originally intended to load new content efficiently. The app displayed previously downloaded posts while new content loaded in the background-a strategy that, according to Mosseri, was designed to boost user engagement. However, it often resulted in an unpleasant user experience.
Acknowledging the frustration this caused, Mosseri admitted that the feature was indeed a “rug pull” and announced that Instagram will be changing its approach. Instead of refreshing automatically, the app will now wait until the user initiates scrolling before updating the feed. This simple adjustment is expected to significantly improve the user experience and prevent the sudden disappearance of engaging content.
This update, though minor, is a welcome improvement that will likely be celebrated by Instagram’s community.
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